Here’s where you’ll find items we consider relevant and timely for local, independent business owners looking to win more market share. They also include some useful warnings about distractions, scams and other risky stuff.

Why SEO is a waste of time!

Drayton Bird on Search Engine Optimization

Here’s an entertaining — and eye-opening — 11-minute video chat by direct response advertising legend, Drayton Bird, on the vexed topic of SEO and how to improve your organic search engine rankings more intelligently.

Classic Bird!  😀

The legendary David Ogilvy said “Drayton Bird knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny.” If you haven’t subscribed to his Bird Droppings and Commonsense Marketing blogs and newsletters, it’s obviously because you haven’t yet read them. That’s easily fixed. They’re free — sign up NOW!

Drayton Bird on John Counsel

Drayton Bird1. “What a good writer you are, John. Love the immaculate distinction between politicians and bureaucrats, and the Barker’s Eggs story.”

2. “I think John’s piece* is extraordinarily good. I yield to no-one in my admiration for John’s explanation of why you have to pay good money for decent copy.” (LinkedIn group discussion — Ask Drayton)

Drayton Bird, Direct Marketer, Drayton Bird Associates, UK
(Google Drayton Bird)

* John’s letter to clients explaining “Why is copywriting so @#$%& expensive? And why does it take so @#$%& long?” (written in 1988 — download a copy from here: http://marketingmasterclass.net/get?whyiscopywritingsoexpensive/